'The Business Game' businessdynamics and PIXELearning Ltd

businessdynamics

businessdynamics is a business education and enterprise charity that aims to bring business to life for young people. Volunteers from companies introduce students, aged 14-19 years, to the opportunities and challenges of business as well as improving their key skills in preparation for the world of work. This is done through a variety of programmes.

businessdynamics take students into companies and take people from companies to students to inspire and share with them the exciting world of business and enterprise.

In 2004 businessdynamics programmes reached almost 81,000 students throughout the UK. More than 8,000 volunteers from 1,800 companies went into schools during the year to engage with students and motivate them to become tomorrow’s business leaders, managers and entrepreneurs.

businessdynamics deliver programmes which are interactive, challenging and fun. They have been developed in conjunction with schools and colleges; they are curriculum-complementary and have the backing of major companies. Students participating often leave with both ideas for a business and a new attitude towards business.

businessdynamics has discovered that generally as few as 34% of students in the 14-19 age range have a positive impression of business. However, after a businessdynamics programme this rises to 98%. For example, businessdynamics ‘blue skies’ events bring successful entrepreneurs face to face with would-be entrepreneurs in an event that combines a business game show, quizzes and music and their conferences in Paris provide a forum for students to discuss key issues with inspirational business leaders.

In 2003 businessdynamics celebrated the delivery of more than twenty-five years of business education. Over this time period businessdynamics have witnessed many changes in the delivery of enterprise learning within schools. As a direct result of this experience, and as part of a continuous improvement programme of enterprise learning delivery, businessdynamics have worked with PIXELearning to create a new medium for the delivery of enterprise learning - The Business Game.