Games-based approaches
PIXELearning specialises in the design and development of games and simulation-based learning solutions to deliver deep learning experiences which are engaging, effective and authentic.
It is recognised that the term ‘game’ may have, for some, negative connotations in relation to education. The authors would seek to reassure teachers and school administrators that The Business Game is very much an educational product which has been designed specifically to support your subject area with the teenage and young adult market in mind.
We define our games-based approach as: “The use of computer game and simulation approaches and/or technologies for primarily non-entertainment purposes”.
To find out more about the use of games for learning and skills development click here and feel free to make use of the numerous resources.
“The potential (for games-based approaches) is huge and remains largely untapped. For example, in educational applications alone International Data Corporation, the IT market research company, predicts that about 40 per cent of the US corporate e-learning market will use simulations by 2008 and estimates the market will be worth $10.8bn (£6bn) by 2007.”
Source Financial Times, September
