Games Based Learning Approaches with 'The Business Game'

Games-based approaches

PIXELearning specialises in the design and development of games and simulation-based learning solutions to deliver deep learning experiences which are engaging, effective and authentic.

It is recognised that the term ‘game’ may have, for some, negative connotations in relation to education. The authors would seek to reassure teachers and school administrators that The Business Game is very much an educational product which has been designed specifically to support schools-based enterprise education and with a teenage audience in mind.

We define our games-based approach as: “The use of computer game and simulation approaches and/or technologies for primarily non-entertainment purposes”.

The use of games for education, whilst still in an embryonic stage of development, is growing very rapidly with many international events, publications and organisations appearing every week across the world.

To find out more about the use of games for learning and skills development click here and feel free to make use of the numerous resources and white papers that PIXELearning have made available for the use of our customers and partners.

“The potential (for games-based approaches) is huge and remains largely untapped. For example, in educational applications alone International Data Corporation, the IT market research company, predicts that about 40 per cent of the US corporate e-learning market will use simulations by 2008 and estimates the market will be worth $10.8bn (£6bn) by 2007.”

Source Financial Times, September 2005